How Depiction Studios Worked With NI Candle Supplies For Social Media Success
Social media can support an already successful ecommerce site, especially when there is a large audience looking online for inspiration and resources.
See how our strategy is helping NI Candle Supplies maintain a consistent presence on social media and taking advantage of features to help drive online conversions.
See how our strategy is helping NI Candle Supplies maintain a consistent presence on social media and taking advantage of features to help drive online conversions.
Social Media Success for NI Candle Supplies
July. 2019
NI Candle Supplies is Northern Ireland's premier candle making supplies store.
Our social media strategy for NI Candle Supplies had to strongly represent their values of providing a superior customer service and support their community of candle makers.
By utilising existing content such as product images and customer reviews and keeping with NI Candle Supplies brand aesthetic we created a strong and engaging social media strategy with daily engaging posts across Facebook and Instagram.
By utilising existing content such as product images and customer reviews and keeping with NI Candle Supplies brand aesthetic we created a strong and engaging social media strategy with daily engaging posts across Facebook and Instagram.
Goals
- Increase online brand awareness
- Engage with audience
- Highlight candle products and drive online ecommerce conversions
Approach
- Daily social media posts
- Variety of content types with product tagging
- Consistent branding and messages
Results
- A growing audience
- Strong community engagement
- Social media driven conversions
Regular publishing across social media keeps a regular touch point with customers to maintain a high brand awareness.
Consistency is key
Social media provides opportunities for businesses to reach new customers through online searches and explore features. Publishing daily across social media keeps a regular touch point with customers to maintain a high brand awareness and providing relevant and valuable content.
Keeping current customers engaged is equally important as finding new ones. NI Candle Supplies supports a large community of candle makers and provides them with candle making resources, tips and products. Consistency is a critical part of any social media strategy and lets an audience know what to expect from a business. Putting together a brand strategy makes it easy to stay on brand, with the NI Candle Supplies colour, aesthetic and consistent copy and messaging.
Sharing reviews builds trust among users as people trust their friends, family and other customers more than marketing material and other claims. We share NI Candle Supplies many positive reviews alongside product images which portrays the quality and reliability of NI Candle Supplies products and service. NI Candle Supplies also have a partner scheme highlighting a different partner each week on their social media channels. This is a great way to support return customers and shows the versatility and quality of NI Candle Supplies products.
Keeping current customers engaged is equally important as finding new ones. NI Candle Supplies supports a large community of candle makers and provides them with candle making resources, tips and products. Consistency is a critical part of any social media strategy and lets an audience know what to expect from a business. Putting together a brand strategy makes it easy to stay on brand, with the NI Candle Supplies colour, aesthetic and consistent copy and messaging.
Sharing reviews builds trust among users as people trust their friends, family and other customers more than marketing material and other claims. We share NI Candle Supplies many positive reviews alongside product images which portrays the quality and reliability of NI Candle Supplies products and service. NI Candle Supplies also have a partner scheme highlighting a different partner each week on their social media channels. This is a great way to support return customers and shows the versatility and quality of NI Candle Supplies products.
Generating interest in products alongside clear call to actions and product tags drives higher online conversions.
Driving conversions
Crafting calls to action and providing product information and links help direct consumers towards converting.
NI Candle Supplies has integrated their product catalog with their social media channels allowing them to fully utilise content to display their products and drive traffic to their ecommerce site.
Instagram posts can be tagged with products showing the product’s description and details within the app directing users straight to the respective product page on NI Candle Supplies website. This encourages users to visit their website where they can further explore more information and products increasing their likelihood of making a purchase.
Social media provides numerous opportunities for businesses to grow their awareness and sales and it doesn’t have to be a time consuming and high budget activity. With proper planning and a solid strategy your business can also succeed with social media!
NI Candle Supplies has integrated their product catalog with their social media channels allowing them to fully utilise content to display their products and drive traffic to their ecommerce site.
Instagram posts can be tagged with products showing the product’s description and details within the app directing users straight to the respective product page on NI Candle Supplies website. This encourages users to visit their website where they can further explore more information and products increasing their likelihood of making a purchase.
Social media provides numerous opportunities for businesses to grow their awareness and sales and it doesn’t have to be a time consuming and high budget activity. With proper planning and a solid strategy your business can also succeed with social media!
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