When it comes to getting traffic to your website, the logical thing, you may be thinking, is to get as much traffic as possible.
More eyes on your business and your work, it makes sense, right?
Well, the thing is, when we talk about “traffic,” really we are talking about people.
If you have 500,000 people on your website who aren’t interested in what you do or what you sell, they’re worth nothing, and actually, cost you hosting bandwidth.
The better alternative is to have 500 visitors, all of who are excited to learn more about your work, and ready to take up any offer that you have.
That’s where Facebook Ads prove to be very useful.
Many marketers live and die by Facebook Ads because it enables you to hone into your market and get the exact sort of people you want on your website.
That’s why Facebook Ads are so good.
General website traffic purchased in bulk is like firing a shotgun on a 500-metre-long shooting range, while a precise Facebook Ads campaign is like using a high-powered, expertly calibrated sniper rifle.
If you’re struggling to get the right people onto your business, then it could be worth looking at increasing your Facebook Ads budget or beginning a campaign if you haven’t already.
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