Social media isn’t going anywhere any time soon so it’s vital to incorporate your business into the digital world.
Finding which social media platform is right for your business can be a difficult and frustrating process, especially since there are so many to choose from.
Try asking yourself or your colleagues, what is our target audience? What do we want to achieve? How do we want to represent our brand? These questions may help you discover which social media platform is right for you or whether you wish to venture across multiple platforms.
Let's have a look at some of the most popular or common social media platforms and see if they might be right for your business.
Instagram is a hub full of visual representation and storytelling.
On Instagram you can grab someone’s attention but it’s not a place to give a lot of information. It’s also to easy to get lost amongst all the users. You must work hard to grab someone’s attention, and this might frustrate businesses wanting immediate response or increased stats.
LinkedIn provides the most professional representation on a social media site.
People provide their work history, connect with people and businesses and form professional relationships, but it’s not always accessible. Because of the nature of LinkedIn, many people want their personal information to be safe so many profiles can be closed off. This can result in barriers and limitations when trying to connect with consumers.
Knowing which social media platform is right for your business can be difficult. We may be able to help.