Video content has been around for generations but it's only now that businesses are realizing how important it is to utilize video content on social media and to make it a valuable part of their digital marketing plan. 

Here are a few tips to utilize video content within your business and to make sure you're using it in the best way possible.

​There's nothing worse than browsing a website on your cell phone or tablet and having it inaccessible or untidy because it hasn't been made adaptable on various devices. 

There’s a reason that a lot of small businesses are choosing to go paperless.

I remember when I used to consult with a medium-sized child care, and one of the small offices was overrun with paperwork. Folders were crammed with yellowing paper. Whole cabinets and files were overflowing with now useless collections of paperwork.

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​It doesn't take long for your website to become ‘busy’.

​Perhaps its pages are overwhelmed by unnecessary content or the theme/design just doesn't work anymore. No matter what, a busy website is often more negative than positive and can result in less visitors or affect your own desire to create content.

Social media isn’t going anywhere any time soon so it’s vital to incorporate your business into the digital world.
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Finding which social media platform is right for your business can be a difficult and frustrating process, especially since there are so many to choose from.