|
When building an online presence, sooner or later you’ll come across the problem of SEO.
For those of you who don’t know, SEO, or search engine optimisation, is all about how easy it is to find your business’s website and content on search engines like Google. Websites with good SEO are at the top of the results for searches. You have the business cards, the perfectly designed Facebook header and the passion to create - but now what?
Finding your voice can be a lot harder than you think, especially if you're aiming for a profitable business. Engagement is a must when navigating your way through the busy world of social media.
With over 2.23 billion Facebook users, 328 million Twitter users and 800 million Instagram users, it's hard to stand out in the crowd, especially if you're a business wanting to increase traffic. In our modern age, there are a huge variety of marketing tools that you can use to market your business. There’s social media, email marketing, Kickstarter campaigns, pay per click advertising, blogging and affiliate marketing and so on.
Yet what works best? An experiment was done a few years ago, where a world-famous violinist played anonymously in a busy subway station.
While this man was one of the best in the world and could normally attract crowds of thousands, in the subway, people ignored him. If you’re in business, then you are aware of the day to day tasks and situations that business owners have to deal with.
Things like taxes, cost of production, employee disputes and everything else. The sort of stuff that it is very easy to lose yourself in. One of the major differences between businesses that thrive and businesses that struggle is attention to long-term plans. A brand strategy is one of these important plans. When it comes to getting traffic to your website, the logical thing, you may be thinking, is to get as much traffic as possible.
More eyes on your business and your work, it makes sense, right? Choosing the wrong digital marketing agency to work with can cause a lot of problems for businesses.
What sort of problems? Wasted money, wasted time, and worst of all, choosing the wrong marketing agency can often lead to a bad customer experience. That’s why we’ve put together a very basic guide on what to look for in a marketing agency. |
Search |







