Email marketing remains today the “gold standard” for doing business online, largely because it connects you directly with your customers.
There’s a right way to do email marketing and a wrong way, so here are the three rules you need to know:
1. Get People Reading Your Emails By Focusing On Your Market
This is basic sales, yet somehow a lot of businesses will write emails that focus on themselves instead of their customers.
People are busy. Their inbox is already filled. If your email can’t grab them and offer them a clear benefit, then they aren’t going to read it.
2. Have A Personality To Create An Unbeatable Point Of Difference
The best email marketers have people on their list who will complain when a scheduled email isn’t sent out and will actively search for an email if it gets lost in the spam folder.
Creating this kind of loyalty requires personality.
How can you write emails with personality? It’s an active mix of speaking as you talk, writing to your market’s preferences, and avoiding boring clichés and conventions.
3. Ask For The Sale Or Go Broke
When you have something of value to offer the people who are subscribed to your email list, then you are doing them a disservice if you are not making them aware of what you sell.
The offer doesn’t have to be pushy or manipulative, but if you want to make email marketing a sound business investment, then having a call to action and asking for the sale is essential.
Depiction Studios Ltd.
We’re a team of business minds, creatives, and technology junkies working together to deliver exceptional digital marketing solutions for businesses that want to succeed online.
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