Growth Hacking Tip #1: Make your email name personal
Rather than sending emails from email@example.com or even "Tom at Company", send them from real people with their first and last names.
We've found people respond better to actual people when compared with generic company emails.
Growth Hacking Tip #2: Provide a secondary CTA on your Thank You Page
Strike while the iron is hot and prompt your newly converted leads with a secondary CTA on the Thank You Page of your lead generation campaigns.
Here's an example of a secondary CTA that we offer new leads on one of our ebook post entry pages.
Growth Hacking Tip #3: Set a time period for your AdWords call extension
If you're using the phone number call extension on Google AdWords, there’s nothing worse than wasting money on clicks when no one’s around to answer. Use call extension scheduling to set a predefined schedule for when your call extension will appear.
Growth Hacking Tip #4: Add an image to your Google+ profile for increased open rates
While you're sending emails from a real person, you might as well add an image that will appear in the thumbnail of people's inboxes as well. This will help reinforce that you are in fact a real person and can help boost open rates on your email mailouts.
Growth Hacking Tip #5: Engage in communities
Responding to questions on Quora, reddit, LinkedIn and others are great way of driving targeted traffic to your site.
Growth Hacking Tip #6: Target people using the local locations option on AdWords (for local businesses)
If you're a local business, you might only want people within Vancouver rather than people searching for “Vancouver.” To weed out the people outside of your desired area, use the local locations option in AdWords to only show your ads to people within a specific geographic location.
Growth Hacking Tip #7: A/B test everything
Wherever there’s traffic, there’s an A/B test waiting to be run. No matter if it’s a blog title, email subject line, popup CTA, or a million other things. There’s an A/B test that can help you optimize that campaign.
Growth Hacking Tip #8: Use testimonials on landing pages
In an increasingly online world, social credibility can sometimes be the only factor differentiating you from your competitors. Add testimonials to your landing pages to increase trust and in turn, conversions.
Growth Hacking Tip #9: Drive traffic to landing pages instead of your home page
Driving paid traffic to a generic homepage is one of the biggest mistakes rookie marketers make. Drive all of your campaign traffic to a dedicated landing page in order to increase conversion rates.
Growth Hacking Tip #10: Clean up your email list
In marketing as well as in life, sometimes you just need to know when to let it go. Use your email provider or leads database to weed out leads that haven't opened one of your emails in over 3 months. Then remove these users from your active email list in order to get a better gauge of who you're real audience is.
Growth Hacking Tip #11: Make your CTA say exactly what the button will do
People will experiment with all sorts of CTAs. But rarely are CTAs as successful as a CTA that describes exactly what the user is doing. I.e. “Get my discount”, “See the 100 Growth Hacks”.
Drill down to the simplest action of your CTA for maximum conversions.
Growth Hacking Tip #12: Use Buzzsumo to see the most shared content for a keyword
Buzzsumo is a great way of seeing what the most popular and shared content is for any topic. Simply enter the search term you want information on and Buzzsumo will return the most shared results over the past year.
This is a great way to determine if there's an SEO opportunity for your brand.
Growth Hacking Tip #13: Use the AdWords keyword planner to find keyword opportunities
Just because you aren’t running any AdWords campaigns, that doesn’t mean you shouldn’t be using the AdWords platform. Use the AdWords keyword planner to find awesome keyword opportunities for your content.
Growth Hacking Tip #14: Use Sidekick to see who’s read your emails
Hubspot has an awesome free tool call Sidekick which allows you to see when someone’s read one of your emails. This is great for sales, following up, and just for general interest.
Growth Hacking Tip #15: Syndicate your content on LinkedIn
Publishing on LinkedIn is a fast and easy way to get more out of your content and can help to build a targeted following outside of your website.
Growth Hacking Tip #16: Validate new ideas with landing pages
Use a landing page to validate a business idea or product change before your product or service even exists.
Growth Hacking Tip #17: Insert Google calendar invites into emails
Make it easy for people to remember your meetings by making a one click add to Google calendar invite inside of your emails.
Growth Hacking Tip #18: Shopping cart abandonment email
Send an email as soon as someone bounces from your checkout page without purchasing. This is a great chance to address any objections they might have had which prevented them for purchasing while also giving them a chance to return.
Growth Hacking Tip #19: Use free stock image sites to spruce up your blog / social media posts
Blog and social media posts with photos have been proven to get higher levels of engagement. Take advantage of free stock photography from sites like pexels and unsplash for any photo’s you need.
We hope you enjoyed these 19 growth hacks!
Think we missed anything out? Leave a comment below!
Need a hand with any of these hacks?
Get in touch.