An experiment was done a few years ago, where a world-famous violinist played anonymously in a busy subway station.
While this man was one of the best in the world and could normally attract crowds of thousands, in the subway, people ignored him.
He earned a few dollars and no one recognised him.
Why did this happen, and how does it relate to business?
If you have an excellent product or service, but your marketing is off, then it doesn’t matter. People just aren’t going to be interested. You have to know how to frame what you sell.
How you frame your product or service makes all the difference to how customers value it. If you don’t put effort into your marketing strategy, then customers aren’t going to give you a chance.
This can be a hard one to implement. Logically, we think that, “if the product is good, then I don’t need to put much work into the marketing and brand strategy.”
Yet that’s where businesses suffer. If we have an amazing product that can help a lot of people, but have chosen a name that people hate, then nobody will buy our product. That’s a negative frame that we are putting on our own product.
Framing a product well means to accurately showcase it so that potential customers see its true value. It is getting everything aligned.
When a business has great customer service, a great product, and knows how to frame what they sell, that's when making a profit and growing a business seem to be effortless and natural.
So, look at how your product is being perceived by your market, and ask yourself if you are happy with how customers are framing it in their minds.
Depiction Studios Ltd.
We’re a team of business minds, creatives, and technology junkies working together to deliver exceptional digital marketing solutions for businesses that want to succeed online.
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