When building an online presence, sooner or later you’ll come across the problem of SEO.
For those of you who don’t know, SEO, or search engine optimisation, is all about how easy it is to find your business’s website and content on search engines like Google. Websites with good SEO are at the top of the results for searches.
The thing is, it takes a long time to build up your website’s SEO. Once that’s done, you have a steady flow of organic traffic.
Since it takes a long time to build up, it can mean that while you are putting out excellent content, your customers just aren’t finding you.
Some then, think that the best thing to do is to forget SEO and instead go straight for advertising, like with Google Adwords.
Google Adwords is a pay per click advertising service, and businesses that use it get measurable results from leads who click on the link that you create.
The Ads show up just like a “search” in Google. You can fine-tune exactly who you want to discover your ad. Then you can measure how well that ad performs.
Because of the impressive power of Google Adwords, many people think that you can rely solely on it and other forms of advertising.
Really, if you want a comprehensive marketing strategy, then it is a good idea to use both.
SEO is not an instant results solution, but organic traffic does not cost you a cent once you are getting it. On the other hand, using a service like Google Adwords puts you at the advantage as you can get results now, measure them, and if you are having success, scale it up and increase your advertising budget.
What do we recommend? Develop your SEO and use Google Adwords. Do both. The more sources of high-quality traffic you have to your website, the more opportunities you have for your business to grow.