All SEO experts know the power of link building.
It’s no secret that including links on your website, asking other sites for links to your pages, and creating content helps your domain authority and SEO.
But is that all you can do?
What about those of you who are looking for new strategies to build SEO on your website?
You’ve already built up backlinks, optimized your images, and created high-quality content.
And now, you’re wondering what is left to give.
Well, look no further.
We’re going to discuss the secret strategy that far too few websites are using: second-tier link building.
What is second-tier link building?
Most of the strategies I mentioned above qualify as first-tier link building.
A first-tier link is a basic backlink. It links directly to your website from another website.
And there’s no mistaking its power. When a high-authority website links to your site, it essentially serves as an advocate for your content in Google’s eyes.
For example, this image depicts a first-tier link scenario.
But a second-tier link is a little more complicated.
Instead of linking directly from an external piece of content to your website, a second-tier link goes from any website to the piece of content that links to your website.
I know. That’s a little confusing.
Let me explain.
Usually, second-tier links revolve around one singular strategy: guest blogging.
Here's how it works.
You write a blog post for a publication that’s relevant to your website’s niche.
While you’re writing it, you include a backlink to your website either within the content itself or in the author bio.
You’re a smart marketer and you know the benefits of backlinking.
That’s no big deal.
Then, you run to all your social media accounts and share the guest blog piece after it goes live.
Congratulations. You’ve just engaged in second-tier linking.