If you’re in business, then you are aware of the day to day tasks and situations that business owners have to deal with.
Things like taxes, cost of production, employee disputes and everything else. The sort of stuff that it is very easy to lose yourself in.
One of the major differences between businesses that thrive and businesses that struggle is attention to long-term plans. A brand strategy is one of these important plans.
When it comes to getting traffic to your website, the logical thing, you may be thinking, is to get as much traffic as possible.
More eyes on your business and your work, it makes sense, right?
Choosing the wrong digital marketing agency to work with can cause a lot of problems for businesses.
What sort of problems?
Wasted money, wasted time, and worst of all, choosing the wrong marketing agency can often lead to a bad customer experience.
That’s why we’ve put together a very basic guide on what to look for in a marketing agency.
The world of marketing is massive. There seems to be so much to learn, so much that can go wrong, and so many new advancements made every year.
Email marketing remains today the “gold standard” for doing business online, largely because it connects you directly with your customers.
There’s a right way to do email marketing and a wrong way, so here are the three rules you need to know:
People often underestimate the importance of a great communications plan. They think that they can get by without one, but here’s the truth:
A newer concept known as micro-influencer marketing recently joined the marketing scene and it's really shaking things up.
We'd become fairly resistant to the effects of traditional print, television and radio advertising; and then complacent again after the rolling wave of facebook, email and google display advertising; only to have this phenomenon creep up on us whilst expecting it the very least.
"He screamed out my name and begged me not do do it."
I should have listened to him but I'd been working on the project for damn near an eternity and wasn't ready to give up.
All SEO experts know the power of link building.
It’s no secret that including links on your website, asking other sites for links to your pages, and creating content helps your domain authority and SEO.
You've probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more?