Email marketing remains today the “gold standard” for doing business online, largely because it connects you directly with your customers.
There’s a right way to do email marketing and a wrong way, so here are the three rules you need to know:
People often underestimate the importance of a great communications plan. They think that they can get by without one, but here’s the truth:
A newer concept known as micro-influencer marketing recently joined the marketing scene and it's really shaking things up.
We'd become fairly resistant to the effects of traditional print, television and radio advertising; and then complacent again after the rolling wave of facebook, email and google display advertising; only to have this phenomenon creep up on us whilst expecting it the very least.
"He screamed out my name and begged me not do do it."
I should have listened to him but I'd been working on the project for damn near an eternity and wasn't ready to give up.
All SEO experts know the power of link building.
It’s no secret that including links on your website, asking other sites for links to your pages, and creating content helps your domain authority and SEO.
You've probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more?
In the last few years, we've been introduced to Siri, Google Now, Cortana, and Alexa -- voice-activated personal assistants created by Apple, Google, Microsoft, and Amazon, respectively.
1. Start fresh every day
2. Get and use business cards
3. Write weekly blogs with helpful information
Growth Hacking Tip #1: Make your email name personal
Rather than sending emails from firstname.lastname@example.org or even "Tom at Company", send them from real people with their first and last names.
We've found people respond better to actual people when compared with generic company emails.