Social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, is now being replaced with, “how can our business grow with social media marketing?”.
Dynamic Search Ads are the easiest way to find customers searching on Google for precisely what you offer. Ideal for advertisers with a well-developed website or a large inventory, Dynamic Search Ads use your website to target your ads and can help fill in the gaps of your keywords-based campaigns.
There's nothing worse than browsing a website on your cell phone or tablet and having it inaccessible or untidy because it hasn't been made adaptable on various devices.
There’s a reason that a lot of small businesses are choosing to go paperless.
I remember when I used to consult with a medium-sized child care, and one of the small offices was overrun with paperwork. Folders were crammed with yellowing paper. Whole cabinets and files were overflowing with now useless collections of paperwork.
It doesn't take long for your website to become ‘busy’.
Perhaps its pages are overwhelmed by unnecessary content or the theme/design just doesn't work anymore. No matter what, a busy website is often more negative than positive and can result in less visitors or affect your own desire to create content.
There’s a problem that a lot of businesses have with their marketing. It is common, far too common.
There are lots of ways to do marketing badly. All you have to do is browse the internet for a while, watch TV, and listen to the radio, to witness a parade of poor examples.
Social media isn’t going anywhere any time soon so it’s vital to incorporate your business into the digital world.
Finding which social media platform is right for your business can be a difficult and frustrating process, especially since there are so many to choose from.
When building an online presence, sooner or later you’ll come across the problem of SEO.
For those of you who don’t know, SEO, or search engine optimisation, is all about how easy it is to find your business’s website and content on search engines like Google. Websites with good SEO are at the top of the results for searches.